Syndicated market research pioneers in the healthcare industry
Since 2001, Kantar Media's MARS Consumer Health Study has been the go-to information source for ad agencies, pharmaceutical marketers, and media companies seeking stable and reliable media and healthcare data that is projectable to the U.S. population. No other study provides this level of data and a 360 degree view of your target patient groups.
MARS helps you understand patient audiences and answers your critical questions.
Paint a detailed picture of a patient population
Optimize messaging and communication for patient-centric strategies
Better understand the complex landscape of OTC and DTC communications
Create or replicate brand segmentations and patient profiles
Develop multi-channel marketing strategies
Build more effective and cost-efficient media plans