MARS Consumer Health Study
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MARS Segmentations
2018  |  2019

Developed from a set of 22 different survey inputs, this segmentation profiles consumers based on health behavior and attitudes regarding personal health, relationship with healthcare providers, treatments, prevention activities, and health motivators.

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    Future Prospects (to Experience Poor Health) Healthy Independents (Optimistic Health Outlook) Proactive Patients Ailing but Willing (to Listen to Advice)
This segmentation is based on the value consumers place on various healthcare information sources. Channels analyzed for the Sources Valued Segmentation include offline, online, point of care, and point of purchase.

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