MARS Consumer Health Study

MARS measures all of the areas that are most important to healthcare marketers, agencies and media companies.

The MARS Consumer Health Study is an annual, bilingual survey of approximately 20,000 adults across the U.S. capturing key healthcare, pharma and media data. It is projectable to the total adult population and delivers deep insights into the behaviors of consumers as they relate to healthcare information, pharma and media.

The MARS Doublebase Study combines the two most recent waves of MARS data - approximately 40,000 unique respondents - and is released annually, offering larger sample sizes for more in-depth profiling and analysis.

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Key features of the MARS Study