MARS measures all of the areas that are most important to
healthcare marketers, agencies and media companies.

Key features of the MARS Study:

• 100+ health conditions, including 20+ low-incidence ailments (e.g., Crohn's, Lupus, MS): Ailment-specific follow-up questions capture condition details, treatment options and drug brand usage
• 500+ Rx and over-the-counter remedies
• Caregivers: Caregiver support activities, medical decision involvement, conditions of those receiving care, etc.
• Extensive Point of Care coverage: HCP and services used (including telemedicine and walk-in healthcare facilities), actions taken after seeing HCP, medical testing and vaccinations
• 90 publications
• Newspaper readers: How often read, how many read in past week
• Radio & streaming music: Time spent, ways typically listen (AM/FM, satellite, internet), streaming services used
• Television coverage: Top 40+ primetime programs by pharma ad spend, dayparts and time spent watching, network and genre coverage, services and devices used (including streaming)
• Digital insights: Online activities and device use, dayparts, website visitation for 35+ sites (including social, health-related, others), health-related mobile app use, time spent online with mobile and social media, and more
• Media effectiveness insights: Where consumers encounter healthcare advertising and actions taken as a result
• 40+ healthcare information sources: Value of various point of care, point of purchase, media and other sources for health information
• 70+ attitudes and opinions toward healthcare advertising, doctors and treatments, online and mobile health, diet and exercise, children's healthcare, and more
• Extensive demographic data: Geographic information, gender, age, generation, race, marital status, education, employment, income
• Solutions for targeting key consumer healthcare audiences: MARS Patient, Sources Valued, and Health Tech IQ Segmentations