Develop and execute omni-channel marketing plans with insights into 33 medical, surgical, and specialty services lines, based on over 16,000 annual respondents.
Strategic Insights: This component puts communication channels and use of technology into the overall perspective of a client's promotional plan to understand the landscape and set an effective marketing and advertising strategy. Learn more.
Media Measurement: Allows clients to link physician profiles to specific media consumption by property (websites, journals, social networks, newsletters) for developing plans that optimize the opportunity for targeted communication and advertising exposure. Learn more.
HCP Profiling: Go beyond specialty and demographics to reach High Prescribers or Key Opinion Leaders, or understand special conditions treated, procedures performed, drug adoption habits, and much more. Learn more.
Healthcare Ad Intelligence: A solution enabling clients to optimize their advertising budgets, benchmark their campaign performance relative to competitors, and create an informed go-forward strategy. Learn more.
Custom Data and Insights are available, whether to learn more about a specialty/subspecialty or to understand the impact of your specific media. Contact us for more information.
Flexible access to data & insights
Multiple platforms and formats available for convenience and utility:
Dashboards – interactive data visualization tools for quick views and exporting to PowerPoint
TGI360 Online – Online crosstabulation analytic tool incorporating media measurement and HCP behavior data, allowing users to explore more granular targets and insights