Build an effective omni-channel communication plan
Strategic Insights data is key for understanding usage and importance for over 40 information sources.
Coverage of traditional and digital channels including professional portals, disease specific websites, newsletters, social network, medical journals, and pharma and device sales representatives.
Also reports on:
- Impact of healthcare advertising and targeting
- Media usage and habits (e.g., frequency of going online for professional purposes, devices used, time spent with various channels, when email newsletters are read)
- Interaction with sales representatives and effectiveness of product education tools
- Behaviors and attitudes toward virtual vs in-person meetings and conferences
- International - Essential channel insights into European and Asian healthcare professionals. Available for France, Germany, Italy, Spain, UK, China and Japan.
Deep dive into HCP behaviors and attitudes toward media channels, patient education, business practices, and digital technology.
A comprehensive assessment of physicians’ digital and communications behaviors, including:
- Prescribing and educational activities conducted online
- Patient education and use of financial assistance options
- HCP and medically-oriented online videos and apps
- Social media activities, connections, motivation to use
- Emerging use of podcasts
- Emerging technologies (e.g., remote monitoring, wearables)
- Telemedicine & COVID-19