In-depth HCP profiling to dive beneath specialties for developing targets
Profiling based on demographics, audience behaviors, and third-party data appends & consistent across Strategic Insights and Media Measurement components.
Specialty & subspeciality
Gender
Age
Race
Ethnicity
Practice type & location
Number of patients seen
Formulary Committee membership
Membership in specific societies/associations
Propensity to see sales reps
Connected Physician segments – Mobile, PC
Heavy users of specific media channels – online, social, journals etc.
Telemedicine levels
Number of prescriptions written
High Prescribers across 100+ drug classes/clusters
ICD-10/CPT claims data, for specific conditions treated and procedures