Privacy-compliant health & wellness audiences offering predefined and custom segments for enhanced audience insights and effective online activation.
Predefined segments from the MARS Consumer Health Study cover key consumer categories to help make advertising more addressable, personal, and impactful:
- Conditions and Treatments
- Caregivers
- Proactive Patients
- Diet and Exercise
- Health Insurance
- Health Providers and Services
- Vaccinations
- Vitamins
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- Connected Devices
- In Market
- Mobile Apps
- Music Services
- Online Activities
- Social Media
- TV and Video Services
- Telemedicine
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- Demos: Age, Gender, Income
- Beauty
- Hobbies and Interests
- Influencer
- Lifestage
- Outlook
- Personal Beliefs or Ideology
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