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Healthcare Insights
Access our latest reports, articles and infographics for expert perspectives and actionable insights.
Click below to download insights
Television Engagement Data
A detailed picture of viewers to help you understand and reach health consumers through television platforms.
Radio, Podcasts, and Streaming Music
The healthcare industry is poised for significant ad spend in audio platforms and consumers are listening.
Type 2 Diabetes Patient Profiling
Build comprehensive T2D patient profiles, access key insights, and develop an omnichannel strategy with MARS health data.
Point of Care Insights
Kantar Media Healthcare Research Consumer and HCP data offers an in-depth look into the types of communication available at the points where patients interact with physicians and in other healthcare settings.
Social Media
84 million adults recall seeing advertising on social media. Learn more about the social media data available in the MARS Consumer Health Study and how it can benefit healthcare marketers, agencies and media companies.
4 Things Pharma Brands Should Know About the Cost of Rx
Topline insights into the financial burden of prescription drug prices.