MARS measures all of the areas that are most important to healthcare marketers, agencies and media companies.

The MARS Consumer Health Study is an annual, bilingual survey of approximately 20,000 adults across the U.S. capturing key healthcare, pharma and media data. It is projectable to the total adult population and delivers deep insights into the behaviors of consumers as they relate to healthcare information, pharma and media.

The MARS Doublebase Study combines the two most recent waves of MARS data - approximately 40,000 unique respondents - and is released annually, offering larger sample sizes for more in-depth profiling and analysis.

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Key features of the MARS Study

100+ health conditions, including 20+ low-incidence ailments (e.g., Crohn's, Lupus, MS): Ailment-specific follow-up questions capture condition details, treatment options and drug brand usage
Nearly 400 Rx and over-the-counter remedies
Caregivers: Caregiver support activities, medical decision involvement, conditions of those receiving care, relationship to care recipient, etc.
Extensive Point of Care coverage: HCPs and medical services used, actions taken after seeing HCP, medical testing and vaccinations
Audience measurement for nearly 50 consumer magazines
Newspaper readers: How often read, how many read in past week
Radio & expanded streaming audio content: Time spent, devices used, podcast and streaming music listening and services used
Television viewing, including streaming coverage and device brands: Dayparts and time spent watching, network and genre coverage, devices used, Smart TV and streaming device brands, streaming services used (free vs. paid, last 30 days/last 7 days), ad-free tier subscriptions, and service switching
Digital insights: Online interests, activities and device use, dayparts, website visitation for 40+ sites (including social, health-related, others), health-related mobile app use, time spent online with mobile and social media, and more
Media effectiveness insights: Where consumers encounter healthcare advertising and actions taken as a result
40+ healthcare information sources: Value of various point of care, point of purchase, media and other sources for health information
Nearly 70+ attitudes and opinions toward healthcare advertising, doctors and treatments, online and mobile health, diet and exercise, children's health, and more
Extensive demographic data: Geographic information, gender, age, generation, race, marital status, education, employment, income, personal ideology (e.g., conservative or liberal)
Solutions for targeting key consumer healthcare audiences: MARS Patient, Sources Valued, and Health Tech IQ Segmentations