Health Audience Targeting





Privacy-compliant health & wellness audiences offering predefined and custom segments for enhanced audience insights and effective online activation.



Predefined segments from the MARS Consumer Health Study cover key consumer categories to help make advertising more addressable, personal, and impactful:


  • Conditions and Treatments
  • Caregivers
  • Proactive Patients
  • Diet and Exercise
  • Health Insurance
  • Health Providers and Services
  • Vaccinations
  • Vitamins
  • Connected Devices
  • In Market
  • Mobile Apps
  • Music Services
  • Online Activities
  • Social Media
  • TV and Video Services
  • Telemedicine
  • Demos: Age, Gender, Income
  • Beauty
  • Hobbies and Interests
  • LGBT
  • Influencer
  • Lifestage
  • Outlook
  • Personal Beliefs or Ideology

Launch your programmatic campaigns across all major DMPs and DSPs for display, social, CTV, addressable TV, mobile, gaming, and audio audience targeting.

    • Work within a secure, privacy-safe, and fully approved framework to connect your own user-consented data with MARS datasets
    • Match health segments to first party data for enriched analytics and profiling without sharing or moving PII
    • Activate hundreds of ready-made audiences or build your own from the thousands of MARS Consumer Health Study data points that are HIPAA and CCPA compliant


    We partner with the leading technology platforms



Click below to download the complete Health Audiences taxonomy along with other information and key audience insights.

© Kantar 2022