Health & Wellness Audience Targeting


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Privacy-compliant Health & Wellness Audiences: Predefined and custom segments for enhanced audience insights and effective online activation.



Predefined audience segments from the MARS Consumer Health Study cover key consumer categories to help make advertising more addressable, personal, and impactful:


  • Beauty
  • Caregivers
  • Conditions and Treatments
  • Connected Devices
  • Demographics
  • Diet and Exercise
  • Health Insurance
  • Health Providers and Services
  • In Market
  • Influencer
  • Mobile App Users
  • Music Services
  • Non-Prescription Drugs
  • Online Activities
  • Outlook
  • Print and Online Magazines
  • Social Media
  • Telemedicine
  • Tobacco
  • TV and Video Services
  • TV Consumption
  • Vitamins

    Launch your programmatic campaigns across all major DMPs and DSPs for display, social, CTV, addressable TV, mobile, gaming, and audio audience targeting.
    • Work within a secure, privacy-safe, and fully approved framework to connect your own user-consented data with MARS datasets
    • Match health segments to first party data for enriched analytics and profiling without sharing or moving PII
    • Activate hundreds of ready-made audiences or build your own from the thousands of MARS Consumer Health Study data points that are HIPAA and CCPA compliant


    Click below to download the complete Health Audiences taxonomy. If you can't find an audience to match your campaign needs, contact our team for assistance. We can create any custom segments or conduct custom research to create the audience target that precisely suits your needs.

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