Privacy-compliant Health & Wellness Audiences: Predefined and custom segments for enhanced audience insights and effective online activation.
Predefined audience segments from the MARS Consumer Health Study cover key consumer categories to help make advertising more addressable, personal, and impactful:
- Beauty
- Caregivers
- Conditions and Treatments
- Connected Devices
- Demographics
- Diet and Exercise
- Health Insurance
- Health Providers and Services
- In Market
- Influencer
- Mobile App Users
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- Music Services
- Non-Prescription Drugs
- Online Activities
- Outlook
- Print and Online Magazines
- Social Media
- Telemedicine
- Tobacco
- TV and Video Services
- TV Consumption
- Vitamins
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