Informed healthcare marketing and media decisions start here.

Your first source for healthcare media insights and marketing intelligence.

Healthcare Consumer and HCP Insights

Inspired strategies and better outcomes start with understanding your customers and competition

  • Informed Strategy

Develop communication and marketing plans based on credible independent data

  • Audience Insights

Understand behaviors, attitudes, and media consumption of health consumers and HCPs

  • Media Measurement

Determine the most effective communication channels to reach your target audience

  • Ad Intelligence

Monitor competitive advertising activity, spend and creative

Our Solutions
Robust Data

The most comprehensive view of consumers & HCPs for all stages of strategic planning

  • Large sample sizes and thousands of data points for deep analysis at a condition or specialty level
  • Rigorous methodologies that ensure data integrity and years of research developed around client needs
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Syndicated Studies
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U.S. Consumers/Patients
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Physicians/Medical Professionals
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Medical Specialties or Other HCPs
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Media Properties
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Unique Ads Categorized
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Years of Data
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Health behaviors, Attitudes & Other Profiling Data
Products
mars-consumer-health-activate-patient-groups

MARS Consumer Health

The MARS Consumer Health Study, a database of 40,000 adults across 100 condition groups, is the industry’s most widely used planning and profiling currency for healthcare insights and advertising.

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professional-health-studies-understand-hcp-media-behaviors

Professional Health Studies

Extensive syndicated research across 25+ specialties and other HCP groups, offering a portfolio of studies to understand media properties used and develop a multi-channel communication plan.

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competitive-ad-intelligence-insights-for-informed-decisions

Competitive Ad Intelligence

Used by brands, agencies and media to understand advertising share of voice, competitive strategies and spend across media channels.

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Latest Insights

77% of physicians personally deliver educational/disease maintenance information to their patients

Point of Care data from the MARS Consumer Health Study and Professional Health Digital Insights Study provide an in-depth look into the types of communication available at the points where patients interact with physicians and in other healthcare settings.

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Nearly 2 in 3 U.S. adults with a chronic health condition watch ad-supported TV

Build in-depth viewer profiles, access key insights into viewer ad awareness and engagement, and develop an omnichannel strategy with MARS Consumer Health Study television data.

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93 million U.S. adults recall seeing healthcare advertising on social media

Social media engagement data from the MARS Consumer Health Study offers extensive insights into user preferences and behaviors, to better understand and reach consumers through social media.

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