Syndicated market research pioneers in the healthcare industry
Since 2001, the MARS Consumer Health Study has been the go-to information source for ad agencies, pharmaceutical marketers, and media companies seeking stable and reliable media and healthcare data that is projectable to the U.S. population. No other study provides this level of data and a 360 degree view of your target patient groups.
MARS helps you understand patient audiences and answers your critical questions.
Paint a detailed picture of a patient population
Optimize messaging and communication for patient-centric strategies
Better understand the complex landscape of OTC and DTC communications
Create or replicate brand segmentations and patient profiles
Develop multi-channel marketing strategies
Build more effective and cost-efficient media plans
MARS data is available to clients via multiple platforms and formats for maximum convenience and utility. Data delivery options include:
Database access through various third-party services that provide custom software for data analysis or media planning
Kantar also offers database access via our Choices cross tabulation software or TGI360 Online, an easy and intuitive web-based analytical tool for exploring data sets and obtaining insights for sales, targeting strategy, and more
Custom data tables, reports or dashboards
Modeling and respondent level data is also available for advanced analytics.