Thinking of a typical weekday (Monday – Friday), how many hours do you spend viewing television/video or movie programming during the following time periods?
None, less than 1 hour, 1 to less than 2 hours, 2 to less than 3 hours, 3 or more hours
(Time zones: Central, Mountain, Alaska, Hawaii)
- 6 AM to 9 AM
- 9 AM to 5 PM
- 5 PM to 7 PM
- 7 PM to 10 PM
- 10 PM to 12:30 AM
- 12:30 AM to 6 AM
(Time zones: Eastern, Pacific)
- 6 AM to 9 AM
- 9 AM to 6 PM
- 6 PM to 8 PM
- 8 PM to 11 PM
- 11 PM to 1:30 AM
- 1:30 AM to 6 AM
How many hours do you spend viewing television/video or movie programming on a typical weekend day (Saturday – Sunday) during the following time periods?
None, less than 1 hour, 1 to less than 2 hours, 2 to less than 3 hours, 3 or more hours
(Time zones: Central, Mountain, Alaska, Hawaii)
- 6 AM to 9 AM
- 9 AM to 5 PM
- 5 PM to 7 PM
- 7 PM to 10 PM
- 10 PM to 12:30 AM
- 12:30 AM to 6 AM
(Time zones: Eastern, Pacific)
- 6 AM to 9 AM
- 9 AM to 6 PM
- 6 PM to 8 PM
- 8 PM to 11 PM
- 11 PM to 1:30 AM
- 1:30 AM to 6 AM
Television Quintiles (Sum of hours spent watching during typical a week)
- Quintile 1 (Highest)
- Quintile 2 (2nd Highest)
- Quintile 3 (Middle)
- Quintile 4 (2nd Lowest)
- Quintile 5 (Lowest)